On October 21, 2025, ActiveCampaign announced the expansion of access to AI functionality across its platform for all of its users, a major move that reflects the company's quest to enable businesses and individuals to use advanced AI tools without the need for deep technical expertise. New features include:
They can respond to customers, analyze data, and automatically send personalized marketing recommendations Optimization tools such as generating creative content for email and digital marketing campaigns, and analyzing customer behavior to deliver personalized offers Advanced data analysis: It makes it easier for marketing teams to understand trends and identify opportunities quickly, reducing the time and effort spent on decision-making.
This expansion makes AI a tool available to all users, which can increase the effectiveness of marketing campaigns and tangibly enhance the customer experience.