Google entered 2026 driven by momentum from broad integration across its products and services, expanding the presence of its Gemini generative system through consumer technologies, cloud computing, and autonomous AI agent tools, alongside strategic partnerships with third parties. This expansion reflects a clear trend toward making Gemini a core intelligence layer integrated into various parts of the company's ecosystem.
Current market trends point to growing demand for advanced customization features, rising daily active users, and increased collaboration with major technology companies around the world. However, this growth is accompanied by increasing expectations regarding privacy protection, compliance with government regulations, and limits on the autonomy of AI systems, factors that are likely to influence the course of expansion over the coming year.
In its latest announcement in January, Google unveiled a package of major improvements, including the launch of a "personal intelligence" feature within the Gemini app, as well as AI-enhanced developments in Gmail, Search, and Chrome, with the aim of increasing daily efficiency and improving productivity. The company also aired a national commercial during the Super Bowl, showcasing the creative and professional uses of the system.
According to company data, the number of daily active users of the Gemini app reached nearly 750 million worldwide by the end of the fourth quarter of 2025, reflecting the accelerating pace of consumer adoption of generative AI tools within the Google ecosystem.