Description

🖼️ Tool name:
Tavus

🔖 Tool classification:
AI-powered platform for creating personalized video messages and personalizing video communication, part of the Video Personalization and ConversationalMarketing tools.

✏️ What does it do?
Tavus enables you to record short one-off videos, then uses AI to recreate these videos in multiple formats, changing the text to suit each individual recipient. It allows personalization, such as mentioning the recipient's name and specific information in the text, without re-recording the video every time. Includes data linking functionality from CRM to automatically insert variable fields within the video, and track viewership and engagement rates.

What does the tool actually deliver based on user experience?

  • A single introductory video recording that AI builds on to create personalized copies

  • Personalize recipient names and messages based on customer databases

  • Track views and time viewed for each recipient via a built-in dashboard

  • Seamless integration with CRMs like HubSpot and Salesforce to fetch and update recipient data

🤖 Does it have automation?
Yes, automation comes in the form of:

  • Automatically generating personalized video copies based on recipient data

  • Inserting variable fields within text and video without manual entry

  • Sending videos via email or specific scheduled links or batches

💵 Cost type:
Paid with a limited free trial.

🎁 Trial/Free Trial Details:

  • Ability to create 5 personalized videos as a trial

  • Connect one data source (CSV or CRM)

  • Basic tracking of views

  • No credit card required to get started

🎁 Paid version details:

  • Plans based on the number of videos generated per month and advanced features

  • Multi-source data connectivity (multiple CRM, CSV, API)

  • Advanced tracking and analytics (click-to-open rates, watch time)

  • Customizable backgrounds, text, and visual filters

  • Support for campaign routing and sending via direct mail marketing tools

  • Premium technical support and priority processing

⚙️ access method or source:
SaaS web platform available via browser, with direct integration via API and email add-ons such as Gmail and Outlook.

🔗 Link to try the tool:
👉 https://www.tavus.io/