Meta has announced a strategic partnership with Midjourney to license its AI photo and video generation technology, as revealed by Meta's Head of Artificial Intelligence, Alexander Wang. The collaboration aims to integrate Midjourney's technologies into future models and products, including Facebook, Instagram and Messenger, to compete with top AI technologies such as OpenAI's Sora and Google Veo.
Midjourney retains its independence without any external funding, despite previous acquisition temptations. The partnership follows Meta's huge investments in AI, hiring experts with huge bonuses, as well as the development of its existing Imagine and Movie Gen tools. The deal underscores Meta's strategy to strengthen its leadership in AI and stay at the forefront of industrial innovation.