On September 16, 2025, Nothing UK announced raising $200 million led by Tiger Global to launch the first consumer device "built on artificial intelligence". The device will not be marketed as a traditional phone, but rather as an interactive platform based on intelligent assistants and built-in generative capability. The goal is to put AI at the center of the user's daily experience rather than just an app. Funding allows for modeling capabilities and software expansion. The expected effect is the emergence of a new class of devices, where AI becomes the core function rather than an add-on. This trend could open a race among traditional electronics companies.
Nothing is developing a device based on artificial intelligence.
