On September 16, 2025, the Associated Press reported that a tentative agreement between Washington and Beijing over the ownership of TikTok could pave the way for changes in the way recommendation algorithms work. Transparency requirements or different data hosting could be imposed, directly affecting the AI that manages the content. For users, this could mean a clearer experience of how clips are suggested. For the market, it suggests that governments are focusing on the role of AI in shaping public opinion. This agreement could become a global model for the governance of intelligent cross-border platforms.
8) TikTok agreement opens the file of cross-border AI algorithms.
