On September 18, 2025, Amazon announced new AI tools that give sellers insights to select product features, reduce launch cost, and improve discovery and conversion. The tools support design, price, and description decisions and accelerate testing cycles with recommendations based on market data. For small businesses, it could mean easier access to successful products and less waste in inventory and advertising. Future impact: E-commerce armed with analytical assistants that shorten the time from idea to shelf.
Amazon is launching intelligence tools for platform sellers to speed up product launches.
