On September 23, 2025, Google announced major updates to Google Play, including "Play Games Sidekick" as an in-game assistant layer that uses Gemini Live to understand the screen and provide real-time guidance, "Gen AI Avatar" for the player profile, and AI-based Guided Search. The benefit: Conversational gameplay assistance without leaving the game, guided search for user goals, and a deeper personalized experience. Impact: Pushing AI to become part of Android's gameplay and discovery interface.
Google Play unveils "Sidekick" and Gemini-powered gaming features.
