Aitu launches a new brand for AI-powered apparel manufacturing

Aitu launches a new brand for AI-powered apparel manufacturing

On September 25, 2025, the launch of Aitu took place in Shanghai, presenting itself as the first brand that claims to integrate AI into the garment production chain (from design to smart sewing). The company showcased solutions to improve productivity and reduce waste through analytics, preventive maintenance of equipment, and machine-generated designs. Expected impact: Improved factory efficiency and cost reduction in the fashion industry, with the potential to change supply chains and enable smaller and more adaptive production models. However, real-world application at the production floor level needs to be validated.