On October 2, 2025, reports revealed that Meta will use users' conversations with its smart bots to improve ad and content targeting starting December 16, 2025, with exceptions for sensitive topics and restrictions in the EU, UK, and South Korea. The benefit: Ads may become more relevant, but questions of privacy, transparency, and the ability to opt out arise. Impact: The news illustrates the trend of platforms funding AI via personalized ads, increasing the need for clear rules around the use of conversation data.
Meta links its ad bot chats to targeting.
