OpenAI gives rights-owners more control over Sora content
On October 4, 2025, OpenAI announced it will enable content rights-holders (like studios) to block or permit use of their characters in Sora’s AI-generated videos, and will introduce revenue sharing for those who opt in This addresses growing concerns over intellectual property in AI media, giving creators more autonomy. The move may set a new standard for fair use in AI-generated content.