On October 14, 2025, Visa announced the launch of a new protocol called Trusted Agent Protocol, which aims to validate AI-powered shopping bots and secure e-commerce operations. The protocol comes at a time when digital marketplaces are seeing a significant increase in the use of intelligent shopping agents, with reports indicating that traffic generated by these bots has increased by as much as 4,700%. The protocol allows businesses and consumers to ensure the reliability of these bots and the security of their transactions, minimizing the risks associated with fraud and abuse. The move is part of Visa's efforts to promote trust in digital commerce and support responsible innovation in integrating AI into the modern shopping experience.
Visa is launching a protocol to secure AI shopping.
