OpenAI & Walmart bring shopping directly into ChatGPT
On October 18, 2025, OpenAI and Walmart announced a new integration that enables users to browse and purchase products directly within ChatGPT, using built-in authentication and payment flows. The feature shortens the buying journey and delivers personalized recommendations through conversation. Benefit: A faster, more intuitive retail experience. Significance: Turns chatbots into full-service “shopping agents,” merging AI assistance with e-commerce.