Google Cloud and THG Partner on AI-Powered Digital Commerce
On October 22, 2025, Google Cloud announced a strategic collaboration with THG Ingenuity to build a new generation of AI-driven digital commerce solutions powered by Vertex AI and Gemini models. The partnership aims to personalize customer experiences, optimize inventory and pricing operations, and enhance marketing-campaign efficiency through generative and predictive intelligence. For businesses, it enables faster rollout of smart features without the need to build AI infrastructure from scratch. Significance: a clear example of foundational AI models moving out of research labs and directly into retail and e-commerce channels.