Description
🖼️ Tool Name
Smart Targeting
🔖 Tool Category
AI-powered advertising optimization platform;
it falls under the category of audience targeting, ad optimization, and predictive ad automation for paid media channels.
✏️ What does this tool offer?
Smart Targeting helps advertisers automatically identify, segment, and target the highest-value audiences across Meta Ads, Google Ads, and TikTok Ads.
It analyzes user behavior, past conversions, ad-spend performance, and demographic signals to build smarter audiences and reduce wasted ad spend.
Key functions include:
• Predictive audience modeling
• Automated lookalike audience creation
• Behavioral segmentation
• Real-time targeting adjustments
• Creative-to-audience matching
• Ad spend optimization across channels
⭐ What does the tool actually deliver based on user experience?
• Higher ROAS due to precise AI audience selection
• Lower cost per result (CPR, CPA)
• Automatic removal of low-performing audiences
• Improvement in conversion consistency
• Clear dashboards showing which audience segments perform best
• Easy setup for beginners—no deep ad knowledge needed
• Popular with e-commerce stores, agencies, and lead-gen advertisers
• Some users note that performance depends on data volume and industry
🤖 Does it include automation?
Yes — Smart Targeting includes:
• Auto-optimized audiences (Meta, Google, TikTok)
• Automated updates based on performance signals
• Auto-generated lookalikes and retargeting lists
• Dynamic exclusion of poor traffic sources
• Auto-budget allocation suggestions
• Automated A/B audience testing
Automation is a core part of the tool.
💰 Pricing Model
Subscription-based (monthly or yearly), often tied to ad spend or usage volume.
🆓 Free Plan Details
No permanent free plan, but many Smart Targeting platforms offer:
• Free trial (7–14 days)
• Limited audience testing
💳 Paid Plan Details
Paid tiers typically include:
• Full AI audience engine
• Multi-channel ad targeting (Meta / Google / TikTok)
• Conversion prediction models
• Advanced segmentation
• Unlimited audience refresh
• Integrations with Shopify, WooCommerce, HubSpot
• Higher ad spend limits
• Priority support
🧭 Access Method
• Web dashboard
• Chrome extension for ads
• API integrations
• Direct connection to ad accounts (Meta Business Manager, Google Ads, TikTok Ads Manager)
🔗 Experience Link
https://www.builder.io/c/docs/smart-targeting