Adobe Marketo Measure

️ 🖼Tool name:
Adobe Marketo Measure

🔖 Tool Category:
A tool that specializes in measuring ROI and Multi-Touch Attribution for enterprise marketing teams, part of the Adobe Marketo Engage suite, and is used to measure the impact of campaigns, channels, and content on revenue and customer journey progression.

️ ✏What does this tool offer?
Adobe Marketo Measure provides a powerful platform to analyze and optimize the impact of marketing efforts in B2B environments, collecting data from all customer interaction points across online and offline channels and giving marketers a clear view of how campaigns, channels and content contribute to sales and overall revenue, with advanced AI-based models to identify the best channels and strategies and continuously optimize the marketing budget.

⭐ What do you actually deliver based on user experience?
User experiences indicate that Marketo Measure offers an advanced analytical experience that tracks touchpoints from initial interaction to sale, provides multi-channel dashboards and measurement views that help teams understand where real value is being generated from marketing efforts, is well integrated with CRM systems and supports deep reporting to make data-driven decisions.

🤖 Does it include automation?
Yes, the analytics system within Marketo Measure relies on AI automation to automatically aggregate and analyze all interaction points from multiple sources. AI is used to identify channel impact models, reduce biases in ROI ratios, and provide automated insights into marketing performance without significant manual intervention.

💰 Pricing Model:
The tool relies on a customized pricing model based on company size, number of contacts, and analysis needs. Adobe does not advertise fixed pricing, and pricing is available upon request by contacting the Adobe team for a customized offer based on the organization's requirements.

🆓 F ree plan details:
There is no permanent free plan for Marketo Measure, nor is it typically available as a free standalone tool, and may include trial offers or a limited trial after requesting an offer or when customized terms are agreed upon with the Adobe team.

💳 Paid plans details:
Paid plans include a paid subscription with Adobe as part of the Marketo Engage package, and include advanced capabilities for campaign analysis and multi-point ROI measurement. Pricing requires direct determination via Adobe as pricing varies based on volume of usage, number of contacts, and reporting and analysis features required.

🧭 How to access the tool:
Adobe Marketo Measure can be accessed online through the company's Adobe account, within the browser-accessible Marketo Engage system, and the platform supports integration with customer relationship management (CRM) systems and third-party analytics tools to facilitate data entry and report output.

🔗 Link to the demo or official website:
https://business.adobe.com/products/marketo/marketo-measure.html