Adobe Marketo Measure
Features
- Measures ROI and multi-touch attribution for campaigns, channels and content
- Collects data from online and offline customer touchpoints
- Tracks touchpoints from first interaction to sale
- Multi-channel dashboards and measurement views
- AI models to identify the best channels and optimize marketing budget
- Automated insights into marketing performance
- Integrates with CRM systems and third-party analytics tools
- Deep reporting for data-driven decisions
Pricing Details
Marketo Measure is based on a customized pricing model that varies based on company size, number of contacts, and analysis needs. Adobe does not advertise fixed pricing, and pricing is available upon request by contacting the Adobe team for a customized offer based on the organization's requirements. There is no permanent free plan for the tool, as it is typically not offered as a free standalone service, and may include limited trials or a trial after requesting an offer or agreeing to customized terms with the Adobe team. Paid plans are part of Adobe's Marketo Engage subscription and include advanced campaign analytics and multi-point ROI measurement capabilities, with pricing determined directly by Adobe as it varies based on volume of usage, number of contacts, and required reporting and analysis features.