Tealium iQ Tag Management System
Description
️ 🖼Name of the tool:
Tealium iQ Tag Management System
🔖 Category:
A tag management platform that unifies customer data within an integrated data architecture and works as part of the Tealium Customer Data Hub to manage and deploy tags and optimize the customer experience across the web, apps, and connected devices.
️ ✏What does it offer?
Tealium iQ provides an advanced working environment that enables organizations to take full control of customer data and marketing technologies by managing and deploying tags across sites and apps without the need to write complex code, and coordinates and unifies data sources from different channels to facilitate the collection of accurate analytics, drive data to analytics and marketing systems, and form a unified view of customer behavior.
⭐ What does it actually offer based on user experience?
User experiences indicate that Tealium iQ enables teams to manage tags more easily and quickly than traditional methods, provides an extensive library of ready-made integrations with marketing and analytics platforms, and is used to build standardized data layers and control when and how tags are loaded on sites, with strong support for privacy management and data governance, improving performance and reducing errors in data collection.
🤖 Does it include automation?
Yes, Tealium iQ includes automation capabilities that include deploying and updating tags, managing the data layer and integrations automatically without ongoing manual intervention, managing tag loading rules based on specific conditions and automating real-time data updates to ensure data flows seamlessly to different destinations.
💰 Pricing Model:
Tealium iQ relies on a customized pricing model based on an organization's needs, volume of data to be collected, and tag management. The company does not advertise fixed pricing, but rather offers customized quotes based on volume of usage, number of integrations, and support required, making pricing flexible but not directly transparent on the website.
🆓 F ree plan details:
There is no officially published permanent free plan for the Tealium iQ version. It is usually offered as part of Tealium's broader enterprise and corporate packages, trial or demo offers may be available when contacting the sales team, but it is not a free plan open to all.
💳 Details of paid plans:
Paid plans include different tiers tailored to an organization's requirements in terms of number of sites, data volume, tag complexity, privacy support, and data governance. The detailed price is determined based on each organization's needs after negotiation with the Tealium team, and these plans include features such as advanced data layers, extensive integrations, automation interfaces, and deeper control over data privacy.
🧭 How to access the tool:
Tealium iQ can be accessed via a web browser after creating an account and logging in to the Tealium platform, then connecting the sources and destinations required to manage tags and customer data. The system can be integrated with various analytics and marketing tools via plugins or APIs to route data to destinations such as analytics sites or data warehouses.
🔗 Link to the demo or official website:
https://tealium.com/products/tealium-iq-tag-management-system/