Acquia Customer Data Platform
Description
️ 🖼Name of the tool:
Acquia Customer Data Platform (Data Analytics)
🔖 Category:
An advanced customer data platform (Customer Data Platform - CDP) integrated within Acquia Marketing Cloud thatcombines data consolidation, analysis, and customer behavior prediction to provide strategic insights and improve marketing results across all digital channels.
️ ✏What does it do?
Acquia CDP provides a unified environment to collect customer data from multiple sources such as marketing campaigns, interaction data, and CRM and unify it into a single record for each customer, enabling teams to analyze the data and create ready-made dashboards and reports that help understand performance and improve customer lifetime value, with support for audience segmentation, predictive analytics, and machine learning-based models.
⭐ What do you actually offer based on user experience?
User experiences indicate that Acquia CDP gives teams the ability to analyze customer data in real-time via visual, easy-to-use dashboards, gives teams access to unified and accurate data to generate immediate insights, and supports advanced analytics such as churn analysis, predictive models, and ROI contexts, enabling smarter decision-making and campaign targeting.
🤖 Does it include automation?
Yes, the platform includes automation to collect and consolidate data from multiple sources in real-time, supports machine learning to analyze behavior and predict campaign outcomes, as well as automatic data updates in dashboards and reports without constant manual intervention, ensuring continuous and effective insights.
💰 Pricing Model:
Acquia CDP relies on a customized pricing model based on data volume, organizational needs, number of users, and required features. The company does not announce fixed prices to the public, but customers are provided with customized quotes after contacting the sales team, giving flexibility in choosing the right plan.
🆓 F ree plan details:
There is no officially published permanent free plan for Acquia CDP, and it is usually not offered as a standalone free service, demos or trials may be available upon request from the sales team, but it is not a plan that is directly open to everyone.
💳 Paid plans details:
Paid plans include multiple tiers designed to suit medium to large enterprises, and the detailed pricing is determined based on the volume of data streamed, number of data sources, advanced analytics requirements, technical support, and additional functionality such as real-time data fusion and AI, after discussing the organization's needs with the Acquia team.
🧭 How to access the tool:
Acquia CDP can be accessed via a web browser after creating an account and activating the appropriate subscription, then connecting different data sources within the platform to aggregate and analyze them, and the platform provides graphical user interfaces and easy reporting dashboards that help different teams such as marketing and analytics to easily understand the data without the need for significant technical intervention.
🔗 Link to the demo or official website:
https://www.acquia.com/products/marketing-cloud/customer-data-platform/analytics