Indicative
Description
️ 🖼Tool name:
Indicative (now part of mParticle Analytics)
🔖 Category:
Product & Customer Analytics platform used to understand user behavior across digital journeys and analyze enterprise data directly from data warehouses without the need to write SQL queries or code.
️ ✏What does this tool offer?
Indicative provides an end-to-end environment for analyzing user behavior and all digital touchpoints, connecting directly to an enterprise data warehouse or cloud repository and transforming raw data into actionable insights via advanced dashboards and analytics such as Customer Journeys, Multipath Funnel, Segmentation, and Cohort Analysis,enabling teams to understand how customers interact with products and make faster, more accurate decisions.
⭐ What do you actually deliver based on user experience?
The platform enables teams to analyze the entire customer journey and identify friction and conversion points quickly without the need for specialized data teams or writing SQL queries, and is used to improve marketing decisions and customer experience by integrating data from multiple sources and delivering real-time insights that support increased engagement and retention.
🤖 Does it include automation?
Yes, Indicative has robust automation capabilities that include automatically collecting, analyzing, and updating data from data warehouses and other sources, and enables teams to create dynamic dashboards and automated alerts that help continuously monitor key performance metrics.
💰 Pricing model:
Indicative (now within mParticle Analytics) relies on a paid subscription model that is customized based on data volume, required features, and organizational needs. The company does not advertise fixed pricing to the public, and you should contact the sales team for a quote based on actual usage, number of sessions, and data.
🆓 F ree plan details:
There is no officially published permanent free plan. The platform is usually offered as a paid service for organizations, and demos may be available upon request, but it is not available as a free plan open to everyone on the official website.
💳 Details of paid plans:
Paid plans include different tiers based on data volume, number of users, and the nature of analytics required, with customization capabilities in reports, integration of data from multiple sources, and advanced analytical tools such as path analysis, audience segmentation, and behavior prediction, the detailed pricing is determined after discussing the organization's needs with the sales team.
🧭 How to access the tool:
Indicative can be accessed via a web browser as a cloud platform after creating an account and logging in, then connecting the data store and other sources such as websites and applications that the organization wants to analyze the behavior of its users, and the results appear in easy-to-understand dashboards and visualizations that are customizable by team and analytical goal.
🔗 Link to the demo or official website:
https://www.indicative.com/