Features
- Weekly marketing mix modeling combined with incrementality testing
- Campaign-level recommendations for budget cuts and scale-ups
- Conversational interface to ask questions about marketing data
- Creative agents tracking ad fatigue and creative decay
- Plain-language explanations of performance changes
- Automated execution via agents on enterprise tier
Pricing Details
💵 Pricing & Tiers (February 2026 Status): BlueAlpha targets mid-market and enterprise brands (typically spending $1M–$50M+ per year on ads). Stage Best For Focus Growth / Standard Scaling Brands ($1-5M/yr) Optimizing core channels; focus on creative volume. Pro / Multi-Channel Multi-channel Enterprise Solving channel interaction; finding true incrementality. Enterprise / Auto High-Scale Organizations Fully automated execution via agents; custom model calibration. Pricing Note: BlueAlpha is not a self-serve "click-and-buy" tool for small budgets. It typically requires a demo and custom quote based on your ad spend and data complexity. ⚠️ Important Differentiation: BlueAlpha.ai: The AI Marketing Optimization platform (this tool). BlueAlpha Funds: A separate South African-based investment manager. They are not related.