Description
🖼️ Tool Name:
Lifesight
🔖 Tool Category:
AI-powered marketing measurement & decisioning platform; fits under Business & Marketing / Data & Analytics.
✏️ What does this tool offer?
Lifesight centralizes data across marketing channels, applies advanced causal analytics like marketing mix modeling (MMM), incrementality testing, and attribution, and delivers AI-driven planning, forecasting, and optimization for campaign performance.
⭐ What does the tool actually deliver based on user experience?
• Unified data dashboards for real-time campaign tracking
• Incrementality & causal attribution insights showing actual ROI impact
• Scenario planning and forecasting to model budget and performance outcomes
• A conversational AI “Marketing Intelligence Agent (MIA)” to query data and get prescriptive actions
• Real-time optimization and budget reallocation recommendations
• Case studies: processes petabytes of data, uses Google Cloud stack, characterizes 2.3B+ profiles with identity & mobility data
• Positive user reviews highlighting ease of use and strong forecasting capabilities
🤖 Does it include automation?
Yes — Lifesight automates:
• Data ingestion, cleaning, and modeling into a unified BI view
• AI-powered scenario generation, forecasting, incrementality measurement, and real-time optimization
• Conversational insights and recommendations via MIA, with future-agentic actions moving toward autonomous marketing execution
💰 Pricing Model:
Subscription-based; pricing available upon request. Free trial/demo offered.
🆓 Free Plan Details:
Free trial or pilot program available upon demo request.
💳 Paid Plan Details:
Custom annual subscription, potentially with marketing science service add-ons. Pricing tailored to business size.
🧭 Access Method:
• Web-based platform (SaaS) accessible via demo/purchase on Lifesight’s website
• Integrations with BI tools, data warehouses, and marketing platforms
• SDKs for mobility and identity data sources (via mobile in-app tracking)
🔗 Experience Link: