Semrush AI Visibility Toolkit
Description
🖼️ Tool Name
Semrush AI Visibility Toolkit
🔖 Tool Category
AI-powered brand visibility & search-analytics tool; it falls under the category of tools that monitor and optimize presence in AI-generated search/discovery results.
✏️ What does this tool offer?
The AI Visibility Toolkit from Semrush allows brands and marketers to measure how their website and brand appear in AI-generated answers (for example, conversational AI search, generative search results).
Key features include:
• Visibility overview report: benchmark of brand’s AI-visibility score, mentions, citations.
• Competitor research: compare how your brand stacks up against rivals in AI visibility.
• Prompt research: discover relevant prompts and topics your target audience uses, including volume and difficulty metrics.
• Brand performance & sentiment: analyze how AI systems view your brand—share of voice, perception, narrative drivers.
• Prompt tracking & AI crawlability audit: monitor prompt-level visibility over time, and audit your site for technical issues affecting AI visibility.
⭐ What does the tool actually deliver based on user experience?
• Users receive a benchmark score of AI visibility along with detailed metrics such as number of mentions, citations, and prompts where they appear.
• The toolkit unveils gaps where competitors are visible but your brand is missing, enabling targeted strategy adjustments.
• It surfaces prompts (questions, queries) that your audience uses in AI search/discovery, helping you create optimized content.
• It performs technical checks (site audit) to ensure your content is accessible and citable by AI systems.
• Many reviewers note that it helps “future-proof” SEO strategy for the era of AI search.
• Limitations: For smaller niches or extremely local markets, the coverage may be less robust.
🤖 Does it include automation?
Yes — The AI Visibility Toolkit automates various workflows:
• Automatic data gathering of brand mentions, citations, prompts across multiple AI platforms and regions.
• Periodic (daily or monthly) tracking of prompt-level visibility and domain performance.
• Auto-generation of strategic recommendations and reports based on visibility gaps.
• Automated site-audit checks for AI readiness (e.g., missing schema, robots issues) flagged by the system.
💰 Pricing Model
Subscription (stand-alone add-on or included with higher tier plans of Semrush).
🆓 Free Plan Details
No full free plan; Semrush may provide demo reports but the full functionality requires paid subscription.
💳 Paid Plan Details
• Stand-alone price: US $99 per month for the AI Visibility Toolkit.
• If you subscribe to Semrush One (bundle that includes the AI Visibility Toolkit and other toolkits) you can monitor more websites/prompts.
• Additional domains/prompts can be added at extra cost.
🧭 Access Method
• Via the Semrush web platform; when logged in go to the “AI Visibility” section.
• Integrates with other Semrush toolkits (SEO toolkit, site audit) for cross-workflow usage.
🔗 Experience Link
https://www.semrush.com/kb/1493-ai-visibility-toolkit