Description
🖼️ Tool Name:
Laws of Motion
✏️ What does this tool offer in 2026?
The "Fit Quiz": A 60-second digital intake that asks simple but scientifically specific questions (e.g., height, weight, age, and torso length) to determine your unique size.
Anonymized Body Scanning: For higher precision, users can take two photos to undergo an AI-powered body scan that maps their dimensions without storing personal images.
100+ Inclusive Sizes: Moves away from the XS-XL model. Laws of Motion offers hundreds of micro-sizes designed to account for variations in bust width, hip-to-waist ratios, and height.
Data-Driven Manufacturing: As a DTC brand, they use these data points to create apparel with zero waste, only producing what fits their real-world customer data.
"Your Size is Your Name": A psychological shift in fashion where sizes are personalized, removing the stigma and frustration of traditional industry labels.
B2B Fit Integration: They license their AI technology to other retailers, allowing those brands to offer a "Discover Your Size" widget on their own product pages.
Perfect Fit Guarantee: If a garment doesn't fit perfectly after wearing and washing, their data science and design teams work to find a tailored solution.
Sustainability Focus: By drastically reducing return rates (one of the biggest polluters in fashion), the tool acts as a "green" technology for the industry.
⭐️ What does it offer? (User Experience)
"The Confidence Builder": Rated 4.8/5 for its accuracy. It is particularly popular among professional women who want high-quality, perfectly tailored clothing without the cost of a personal tailor.
Time-Saving: Users love the "60-second" barrier to finding a size that actually works across an entire collection.
🤖 Automation:
Auto-Calibration: The AI constantly learns from customer feedback. If a specific fabric blend fits tighter than expected, the system automatically adjusts size recommendations for future shoppers.
💵 Pricing (January 2026 Status)
Laws of Motion operates as both a clothing retailer and a tech provider.
🎁 Is the free version a trial or completely free?
It is Free for Consumers. The AI fit-discovery tools (Quiz and Scan) are free to use for any shopper. The revenue comes from the sale of the apparel or from licensing the technology to other fashion brands.
⚙️ Access or Source:
Official Website
Platforms: Web-based (Desktop/Mobile) and integrated into various partner e-commerce sites.
🔗 Experience Link:
