Description
🖼️ Tool name:
Forvio
🔖 Tool classification:
An AI-powered marketing analytics platform, specializing in Marketing Mix Modeling (MMM), Geo Lift, and Last Touch Attribution, aimed at optimizing the allocation of marketing budgets and increasing ROI.
✏️ What does this tool offer?
Forvio offers a range of advanced features to help marketers understand and optimize the performance of their campaigns:
Marketing Mix Modeling (MMM): Comprehensively analyze the performance of different marketing channels and determine the impact of each channel on revenue.
Geo Lift testing: Evaluate the impact of marketing campaigns in specific geographies to measure the actual increase in performance.
Last Touch Ratios: Analyze customer interactions to determine which channels lead to final conversions.
Scenario Planner: A tool to plan and evaluate different scenarios for budget allocation and performance optimization.
Multiple integrations: Support for integration with platforms such as Google Ads, Facebook Ads, Google Sheets, and BigQuery.
⭐ What does the tool actually offer based on user experience?
According to user experiences, Forvio offers:
Improved budget allocation: Enables marketers to allocate budgets more effectively based on accurate data.
Increase ROI: Increase return by optimizing campaign performance and identifying the most effective channels.
Ease of use: A simple user interface makes it easy for marketing teams to use the tool without the need for advanced technical expertise.
Accurate analytics: Provide accurate insights into the performance of different marketing channels and campaigns.
🤖 Does it have automation?
Yes, it includes automation:
Automated data uploads: Integrations with multiple platforms to automatically fetch data.
Updating forms: Ability to update models periodically to ensure accurate analytics.
Budget planning: Tools to automatically plan and distribute the budget based on different scenarios.
💵 Cost Type:
The tool is not completely free,but it does offer a free trial.
🎁 Free version details:
The free version allows:
Access to basic features: Such as marketing mix modeling and performance analysis.
Limited-time free trial: Try the tool for a limited time before subscribing to paid plans.
🎁 Paid version details:
Forvio offers paid plans starting at €300 per month, which include:
Analyze aspecific number of media channels: Analyze a specific number of marketing channels.
Alimited number of stored models: Ability to create and save a certain number of models.
Selected number of scenarios: Plan a certain number of different scenarios.
Customized plans for organizations: Includes additional features such as multi-team support, custom integrations, and enhanced security.
⚙️ Access or Source:
The tool can be accessed through the official website via the following link: https://www.forvio.com/