Description
️ Tool Name: 🖼
Shuffll
Categories: 🔖
- Automation and Smart Agents
- Marketing and Sales
- Customer Relationship Management and Deal Tracking
- Integrations and APIs
- Brand Assurance Templates
- Brand Guidelines
- Content Management and Publishing
- Text and Images to Video
- Video, Editing, and Motion Graphics
- Product Descriptions and Marketing Copy
- Business and Operations Management
️ What does this tool offer? ✏
Shuffll is an AI-powered personalized video platform designed to transform customer data that organizations already have into personalized videos that are automatically generated and delivered, with the goal of increasing engagement, customer retention, and conversion rates. The platform reports a +32% increase in conversion rates anda threefold increase in engagement,in addition to automating the video creation process and maintaining brand identity, with support for more than 40 AI models,and having generated more than 530,000 personalized videos to date, according to the information provided.
Shuffll relies on a single data source to generate large volumes of personalized videos designed to drive conversions, and operates through three main stages. The first stage begins with defining and setting up rules, where brand templates, approval logic, permissions, and triggers are configured once; the platform then adheres to these rules in all videos generated subsequently. In the second stage, systems are connected and integrated via API, so that data from CRM systems, core banking services, or loyalty platforms flows into Shuffll in an organized, clean format, ready to be converted into personalized videos. The third phase involves activating, creating, and delivering the video on a large scale; When a workflow trigger occurs, the video is automatically generated while maintaining brand identity and compliance requirements, and is then ready for embedding within the product, campaigns, or customer journeys.
Shuffll targets teams within organizations responsible for customer engagement, retention, and conversion, including membership and loyalty programs, card issuers and banks, and real estate, as well as sectors such as insurance and fintech.
In the Membership & Loyaltysector ,data on points, benefits, and gifts can be transformed into personalized videos for members to increase redemption, engagement, and lifelong customer value. In the Card Issuers & Bankssector, account statements, rewards, and key milestones can be transformed into personalized videos that encourage card activation, increased spending, and greater engagement. In the Real Estatesector, every property listing can be transformed into a video that reflects the brand’s identity, with the goal of generating more views and faster responses based on existing data.
Shuffll integrates more than 40 AI models into a unified system, including the following models and technologies: GPT, Claude, Meta, Veo-3, Sora 2, ElevenLabs, TTS-OpenAI, Stability, Creatify, HeyGen, Auphonic, AssemblyAI, Lottie, and Soundraw.
The platform relies on One Unified System to consolidate text writing, generation, audio, overlays, and processing within a single coordination layer, reducing tool fragmentation and the need for manual coordination. It also provides Built-In Governance to automatically apply brand guidelines, permissions, compliance rules, and localization logic to video outputs.
Shuffll is also “Built for Platforms,” integrating directly with products, CRM systems, and marketplaces, allowing for automated video creation across clients’ systems. It is also Revenue-Ready by Design,as automated video can be embedded as a native capability and create new revenue opportunities within existing workflows, andis “Model-Agnostic” by integrating various AI technologies in the background, allowing for model optimization without disrupting existing integrations. It is also Designed for Scale to support large-scale, workflow-based video generation, ranging from thousands to tens of thousands of videos per month.
The platform also includes full API integration with a CRM, e-marketplace, or the organization’s proprietary platform, along with complete setup and technical support, as well as the configuration of branded templates, approval logic, and compliance rules, as well as the creation of triggers, workflows, and output logic tailored to the organization’s use case and data model.
Shuffll also offers Dedicated Support,which includes a dedicated success team, a service level agreement (SLA), and performance monitoring and continuous improvement.
What does it actually offer based on user experience? ⭐
- Omer Sahar, Project Lead at Correct Gifts, stated that the partnership with Shuffll has become a key driver of business.
- According to him, enterprise customers adopted the solution within the first month.
- More than 45,000 personalized videos were delivered as part of the Correct Gifts experience.
- The value generated directly contributed to customer retention.
- Shuffll enabled the company to deploy video on a large scale.
- Dan Brahmy, CEO & Co-Founder at Cyabra, noted that video communication on this scale requires consistency and speed—two factors that are difficult to achieve when coordinating with financial institutions globally.
- According to him, Shuffll eliminated this friction and enabled the company to produce professional video content as part of its normal workflow without additional production burdens.
- Shuffll explains that personalized, relevant video can achieve higher open, view, and click-through rates than generic messages, thereby driving engagement, retention, and conversion.
Does it include automation? 🤖
Yes, Shuffll relies heavily on automation. Once brand templates, approval rules, permissions, and triggers are set up, they are automatically applied to subsequent videos.
The platform also connects to existing systems via API—including CRMs, core banking systems, loyalty platforms, and marketing platforms—and receives structured enterprise data, which it then uses to create a unique video for each customer when a specific trigger occurs in the workflow.
The platform notes that automation enables video production on a scale ranging from thousands to millions of clips, without the need for additional production work per video, while automatically maintaining brand identity and compliance.
Shuffll also states that the “No Human in the Loop”rate is 99% andthat the platform supports the creation of more than 100,000 videos per month, according to the information provided.
How to access the tool: 🧭
- Web: The Shuffll platform via the official website.
- API: Direct integration with the organization’s CRM, platforms, marketplaces, and systems.
- Enterprise Integrations: Connect core banking systems, loyalty platforms, marketing platforms, and existing systems.
- Demo: Get started by booking a demo to identify high-impact use cases, connect a sample dataset, and view personalized customer videos.
Trial link or official website: 🔗