Description
🖼️ Tool Name
Clay
🔖 Tool Category
AI-powered lead enrichment & workflow automation platform; it falls under the category of dynamic CRM enrichment, prospecting automation, data scraping, and smart outreach personalization.
✏️ What does this tool offer?
Clay allows teams to build fully automated lead-generation workflows using data from hundreds of sources.
It enriches prospects, extracts web data, validates emails, scrapes profiles, and uses AI to personalize outreach at massive scale.
It also works like a “spreadsheet with superpowers,” combining no-code automations, enrichment APIs, and custom AI agents.
⭐ What does the tool actually deliver based on user experience?
• Enriches millions of leads with data (company info, tech stack, emails, social links)
• Scrapes websites and LinkedIn profiles automatically
• Generates personalized email lines using AI
• Builds end-to-end outbound sequences without engineering
• Real-time data refresh (no stale CRM data)
• Saves hours of manual research per prospect
• Replaces traditional “virtual assistant” tasks using AI + automation
• Integrates with CRMs, cold email tools, and data providers seamlessly
🤖 Does it include automation?
Yes — Clay is built on automation:
• Automated enrichment from hundreds of APIs
• Automated scraping & data extraction
• AI-generated personalization at scale
• Automatic syncing with CRMs and outreach platforms
• Automated triggers based on new data conditions
• Fully automated outbound pipelines
💰 Pricing Model
Subscription-based + pay-per-credit for enrichment and AI usage.
Pricing varies by team size and API usage.
🆓 Free Plan Details
• Free tier with limited credits
• Access to basic workflow builder
• Limited enrichment operations
💳 Paid Plan Details
Paid tiers typically include:
• Higher enrichment limits
• Full AI personalization features
• API access
• Team collaboration
• Priority support
• Advanced data sources and automations
• Usage-based credit packs
🧭 Access Method
• Web platform (clay.com)
• API for advanced automation
• Integrations with: HubSpot, Salesforce, Apollo, Instantly, Smartlead, Make.com, Zapier, etc.
🔗 Experience Link