Metricool Analytics

Metricool is based on a paid subscription system with a perpetual free plan, where analytics capabilities, historical data, and the number of linked accounts vary by plan. The free plan allows you to manage one brand and a limited number of accounts, with limited post scheduling per month, basic engagement and audience growth analysis, limited competitor analysis, and limited historical data, making it suitable for beginners to try out basic analytics before upgrading. Paid plans include Starter, Advanced, and Custom (Enterprise) levels, with Starter offering management of more than one brand, more accounts, unlimited historical analytics, more competitor analysis, PDF and PPT report generation, LinkedIn integration, and more, while Advanced offers management of multiple teams, clients, and roles, custom report templates, and integration with Looker Studio and APT. Looker Studio, API, and Zapier integrations, and deeper analytics across all networks and ad channels, while the Custom (Enterprise) plan offers unlimited brands, customized support, White Label, and enhanced automation and analytics, giving teams and agencies deeper analytics, longer data history, and advanced reporting.