️ Tool Name: 🖼

Viamedia.ai

Categories: 🔖

• Marketing and Sales
• Data and Analytics
• Analytics and Dashboards
• Automation and Smart Agents
• Removing and Replacing Elements and Backgrounds
• Ad and Landing Page Creation

️ What does this tool offer? ✏

Viamedia.ai is a platform specializing in advertising technology and digital media solutions, combining advanced advertising technologies, audience intelligence, ad inventory representation, and managed advertising services to help brands and partners increase revenue and reach audiences across multiple channels and screens.

The platform acts as an independent media partner for video service providers, including MVPDs, BSPs, connected TV (CTV) platforms, and FAST channels, It also provides solutions for brands and advertisers that include multi-channel media activation, custom audiences and ad inventory, planning and geographic targeting, and unified reporting and performance measurement.

Viamedia.ai leverages a suite of proprietary technologies, including Parrot / Parrot ADS to unify and accelerate ad delivery across linear TV, CTV, and digital media,Geo-Graph™ for data-driven geographic planning and targeting without relying on personal identifiers,LFID for building audience segments that comply with privacy requirements,Attention+ to convert existing video assets into ads suitable for multiple channels, andLFG Insights to unify performance reporting across digital channels.

The platform provides access to multi-channel ad inventory that includes linear TV, CTV, video, display ads, digital audio, and digital out-of-home (DOOH) advertising, with the ability to plan and activate campaigns at both the local and national levels. It also offers inventory from more than 100 video service providers and platforms, according to the official website.

Viamedia.ai also supports end-to-end ad campaign execution, from planning, audience targeting, and inventory selection, through activation and optimization, to reporting and measuring results. The platform provides safe advertising environments for brands, with a focus on reaching real audiences and achieving measurable results.

Geo-Graph™ provides a geographic intelligence layer for planning, activation, and measurement across various channels, while LFIDs enable the creation of audiences based on geographic behavior without linking to identifiers or sensitive personal information. You can create custom audiences or use pre-built audiences, with the ability to assess reach, density, and coverage before beginning ad spending.

Attention+ enables the reuse and adaptation of existing video assets for channels such as linear TV, CTV, mobile, DOOH, and desktop devices, helping to leverage existing creative content rather than producing new assets for each channel.

Viamedia.ai also provides solutions for activating campaigns during high-viewership events, along with unified measurement and reporting tools that help advertisers understand the performance of their ad investments across different channels.

What does it actually offer based on user experience? ⭐

• It enables advertisers to access multi-channel ad inventory through a single access point.
• It unifies campaign execution across linear TV, CTV, and digital media using Viamedia.ai’s proprietary technologies.
• It enables the use of data-driven audiences without relying on traditional identifiers, through Geo-Graph™ and LFIDs.
• It offers the ability to create custom audiences or use ready-to-activate audiences.
• Helps reach audiences that traditional cookie- or device-based targeting technologies may not reach.
• It allows for the reuse and adaptation of existing video assets for multiple advertising channels via Attention+.
• It provides unified reporting across digital channels through LFG Insights.
• It provides access to more than 100 video service providers and platforms, according to the official website.
• It supports direct and programmatic advertising campaigns through Parrot.
• It enables end-to-end campaign execution and management, with sales representation and campaign management services for video providers.
• The company reported a customer retention rate of 95.2% in its LocalFactor data.

Does it include automation? 🤖

Yes. Viamedia.ai relies on automation and artificial intelligence to plan, execute, and optimize campaigns.

The Parrot platform uses a unified decision engine to coordinate ad delivery across linear TV, CTV, and digital media, and supports automated campaign execution. The platform also integrates data, decision-making, and ad delivery into a single technology stack to reduce complexity and accelerate campaign execution.

The company notes that its AI-powered platform provides unified channel planning, media mix recommendations, and the ability to launch campaigns across multiple platforms from a single interface. The company also reported that campaigns are now deployed more quickly compared to traditional multi-vendor approaches.

Pricing Model: 💰

Custom Pricing / Enterprise Pricing.

Viamedia.ai does not publish fixed prices or monthly or annual subscription plans on its official website. Access to solutions and services depends on contacting the company to discuss business needs, campaigns, and the appropriate strategy. The official contact page offers options for inquiries, sales, support, and requests for advertising solutions for businesses and brands, or partnership solutions for video providers. (Confirmed)

🆓 Free Plan Details:

Paid Plan Details: 💳

How to access the tool: 🧭

Demo link or official website: 🔗

Viamedia.ai official website

Contact, Information Request, or Sales Page