Description
🖼️ Tool Name
CHEQ (Click Fraud Prevention)
🔖 Tool Category
AI-powered ad security & fraud detection platform;
it falls under the category of AdFraud protection, bot filtering, and paid-media security automation.
✏️ What does this tool offer?
CHEQ protects advertisers from fake clicks, invalid traffic, and bots across platforms like Google Ads, Meta Ads, TikTok Ads, and programmatic channels.
It analyzes every visit in real time and automatically blocks fraudulent sources before they waste the ad budget.
Key features include:
• Detection of bots, click farms, malicious crawlers
• Real-time invalid traffic (IVT) filtering
• Automatic blocking of harmful IPs & devices
• Traffic quality scoring
• Multi-channel ad protection
• Alerts & fraud reports
• Protection for eCommerce, lead-gen, SaaS, agencies
⭐ What does the tool actually deliver based on user experience?
• Significant reduction in wasted ad spend (bot clicks – fake leads)
• More accurate campaign data & cleaner analytics
• Higher ROAS because only real users see ads
• Automatic blocking with no manual setup required
• Deep reports showing sources of fake traffic
• Works well for agencies running large budgets
• Some users note pricing increases for high-volume ads
• Fast onboarding and easy ad-account integrations
🤖 Does it include automation?
Yes — automation is the core of CHEQ:
• Auto-detection of invalid clicks
• Auto-blocking of bot IPs & devices
• Automated integration with Google Ads exclusion lists
• Real-time classification of all visitors
• Automated fraud reporting
• Predictive AI models to identify risky traffic patterns
💰 Pricing Model
Subscription-based — cost depends on:
• Monthly ad spend
• Traffic volume
• Number of connected ad accounts
🆓 Free Plan Details
No permanent free plan, but offers:
• Free audit / demo
• Initial traffic quality report
💳 Paid Plan Details
Paid tiers typically include:
• Full AI bot detection
• Multi-platform ad protection
• Real-time traffic blocking
• Programmatic security
• API access
• Advanced dashboards
• Enterprise-level fraud prevention
🧭 Access Method
• Web dashboard
• Browser-based analytics
• Integrations with Google Ads, Meta Ads, TikTok, GA4
• API for custom systems
• JS tag for traffic monitoring
🔗 Experience Link