Amplitude Analytics

️ 🖼Name of the instrument:
Amplitude

🔖 Tool classification:
Digital, user behavior, and product analytics tool, with experimentation and custom analytics capabilities.

️ ✏What does it offer?
Amplitude offers a comprehensive digital data analytics platform that enables teams to track user interactions within apps and websites and analyze user behavior, conversion rates, usage paths, and retention rates. It provides detailed dashboards and reports, tools for user segmentation, cohorts creation, behavioral analysis, and A/B testing for product optimization. It also enables reviewing user sessions and managing feature flags.

⭐ What do you actually deliver based on user experience?
Users praise the speed of data analysis and the accuracy of the results, and benefit from a clear view of the user path from the first interaction to conversion or exit. The platform also helps optimize the product by identifying the most used features and user abandonment rates. Some users point out that the tool has a learning curve at first, especially when using advanced features or setting up micro-events, and that performance can suffer with very large data sets.

🤖 Does it include automation?
Yes, the tool supports automation of event tracking via auto-capture, automatic user segmentation, advanced behavioral analysis, A/B testing, and AI features that enable automated insights and analytics, as well as feature management and gradual rollout.

💰 Pricing Model:
Amplitude has a tiered subscription model based on the number of monthly tracked users (MTUs) and plan features, with customized plans for individuals, small teams, medium-sized businesses, and large enterprises.

🆓 F ree plan details:

• The free Starter plan allows tracking up to 50,000 users per month, with a limited number of events, basic analytics, Session Replay, unlimited use of feature flags, and the ability to merge sources and destinations.

• Suitable for individuals, small projects, or teams that want to try analytics at no cost.

💳 Details of paid plans:

• Plus Plan: Up to ~300,000 monthly followers, includes behavioral segmentation tools, custom tracking, online support, and advanced web experiences.

• Growth Plan: Supports larger user volume, advanced behavioral analytics features, causal insights, A/B experiments, predictive audiences, live data streams, and pricing is determined by a sales call.

• Enterprise Plan: For large organizations, with multi-product analytics, advanced security and permissions management, extensive integration, extended support, and customization based on data volume and business needs.

🧭 How to access the tool:
Start by registering on the Amplitude website, create a new project, connect the app or site using the SDK or auto-capture to collect events, and then create dashboards, reports, event definition, user segmentation, and A/B experiments to track user behavior in real-time.

🔗 Experience Link or the official website:
Experience Link: https://amplitude.com