Proxima
Proxima Audiences is a platform for conversion intelligence and creative ad production, helping companies reach buyers who are most likely to actually make a purchase, based on real e-commerce data and consumer behavior across more than 2,200 brands. The platform uses its proprietary commerce graph, known as the Proxima Commerce Graph, to analyze purchasing patterns, aesthetic preferences, products, seasons, interests, and various contexts, then transforming this information into insights that help companies improve audience targeting and identify the most appropriate creative directions for their campaigns. The platform offers a conversion intelligence section that allows users to connect platforms such as Shopify, Meta, TikTok, Google, and Klaviyo, and automatically import data within 24 to 36 hours, and create buyer personas based on actual market behavior. It also offers a creative engine that transforms consumer data into ready-to-use creative briefs, user-generated content (UGC) concepts, storyboards, visual guidelines, marketing angles, and suggested creative variations for testing. The platform offers two usage options: the free Conversion Intelligence plan at $0, and the Pro plan for intelligence and execution, which starts at $250 per month and includes additional tools for turning insights into scalable ads. The platform is specifically aimed at teams that spend $50,000 or more per month on paid advertising, and it allows companies to get started for free or request a demo to explore its capabilities.
