Roundabout
Description
🖼️ Tool Name:
Roundabout
🔖 Tool Category:
AI-powered micro-influencer marketing platform; it falls under Business & Marketing, with strong components of Content Creation & Communication and Productivity & Automation.
✏️ What does this tool offer?
Roundabout helps brands and agencies discover, engage, and manage micro-influencers across many niches. It provides tools to search for creators with validated metrics (e.g. audience, engagement rate, authenticity), build campaign briefs, share guidelines, approve content, and track performance to optimize influencer campaigns.
⭐ What does the tool actually deliver based on user experience?
• Discovery of micro-influencers in 100+ niches with verified data (e.g. real followers, safe engagement rates)
• Campaign planning tools: budget calculator, brief templates, storytelling guidelines, content approval workflow
• Tracking and analytics: ability to monitor campaign results, ROI, content performance across influencer posts
• Transparent pricing (per campaign, no subscription needed) and all-inclusive structure for content / influencers / deliverables
🤖 Does it include automation?
Yes — Roundabout automates:
• The process of filtering influencers based on niche, geography, verified metrics
• Brief and content approval workflows to minimize back-and-forths
• Performance tracking and campaign reporting so brands can review results without manual compilation
💰 Pricing Model:
Freemium with paid campaigns; brands pay per campaign rather than subscription in many cases
🆓 Free Plan Details:
• Free signup; brand/agency can explore influencer profiles and niches without paying initially
💳 Paid Plan Details:
• Paid per campaign (depending on number of creators, content pieces, deliverables) with greater functionality (e.g. content approvals, tracking, creative brief templates)
🧭 Access Method:
• Web-based platform (browser)
• Dashboard to search influencers, send briefs, approve content, monitor campaigns
🔗 Experience Link:
https://www.roundabout.pro