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العربية

Adobe Target

Adobe Target is an advanced platform for personalizing and digitally testing user experiences. It allows large companies to perform A/B and Multivariate Testing on websites, apps, and emails. It relies on the Adobe Sensei AI engine to personalize content, offers, and products for each individual visitor based on their behavior and preferences in real-time, dramatically increasing conversion rates.

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Features

  • Runs A/B and multivariate tests on websites, apps and emails
  • Personalizes content, offers and products per visitor in real time with Adobe Sensei
  • Auto-Target personalization using machine learning
  • Launches hundreds of simultaneous experiences without overlap
  • Optimizes experiences continuously without manual intervention
  • Runs within Adobe Experience Cloud using at.js or SDKs

Pricing Details

Adobe Target is based on annual Enterprise SaaS contracts, where the price is determined by traffic volume, number of digital channels, and the level of features required; there is no free or freemium plan. To assess the suitability of the tool, Adobe provides customized demos and consulting for large enterprises. Paid plans include Adobe Target Standard for A/B testing and manual rule-based personalization, and Adobe Target Premium which includes all AI features, automatic personalization, and advanced recommendation testing, with contracts typically starting at tens of thousands of dollars per year depending on the size of the company and the level of features required.

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