Description

️ 🖼Tool name:
MoEngage

🔖 Tool Category:

  • Customer Relationship Management and Deal Tracking

  • Marketing and sales

  • Automation and smart agents

  • Conversion Optimization and A/B

  • Data and analytics

  • Content calendars and scheduling

️ ✏What does it do?
MoEngage is an advanced customer engagement management platform that helps businesses analyze user behavior and design personalized experiences across multiple channels. It allows teams to create, automate, and optimize interactive journeys across push notifications, email, SMS, in-app, WhatsApp, and web, all from a unified system powered by analytics and AI.

What do you actually deliver based on user experience?

  • Unify customer profiles and analyze customer behavior across all channels.

  • Visual Journey Builder for multi-channel campaigns.

  • Real-time audience segmentation and segment synchronization.

  • Personalize content at scale using AI recommendations.

  • Performance analytics and campaign ROI.

  • Integrations with e-commerce platforms, customer management, and big data tools (e.g. Salesforce, Shopify, Snowflake).

  • Enterprise-grade security, compliance, and governance.

🤖 Does it include automation?
Yes, it includes advanced automation such as:

  • Trigger-based Journeys and customer lifecycle automation.

  • Optimizing send timing and content recommendations using AI.

  • Automatically segment customer segments based on real-time behavior.

  • Manage campaigns across multiple channels with Fallback Logic.

  • Predictive analytics to reduce abandonment and increase engagement.

💰 Pricing model:
MoEngage adopts an Enterprise SaaS model with customized pricing based on company size and required features.

🆓 F ree plan details:

  • There is no general free plan.

  • A demo can be requested to familiarize yourself with the platform before committing.

💳 Details of paid plans:

  • Starter/Growth: Starts at around $1,250 per month when paid annually, suitable for growing teams.

  • Enterprise: Tailored pricing for large companies or with complex organizational needs.

  • Pricing is based on the number of active users, number of channels used, volume of data, and advanced AI features.

🧭 Method of accessing the tool:

  • Cloud SaaS platform on the web.

  • SDKs for mobile apps (iOS and Android).

  • Native APIs and integrations with marketing and data management systems.

🔗 Trial link or official website:


Pricing Details

MoEngage adopts an Enterprise SaaS model with customized pricing that varies depending on the size of the company and the features required. There is no public free plan, but users can request a demo to familiarize themselves with the platform before committing to a purchase. As for the paid plans, the Starter/Growth plan starts at around $1,250 per month on an annual payment and is suitable for growing teams, while the Enterprise plan is for large companies or with complex organizational needs, and its pricing depends on the number of active users, the number of channels used, the volume of data, and advanced AI features. To access the tool, a web-based Cloud SaaS platform is available, as well as SDKs for mobile apps (iOS and Android), APIs and native integrations with marketing and data management systems.