Roundabout

Roundabout is a platform specializing in influencer marketing, designed to help brands and communications agencies find content creators in more than 100 niche areas with documented key performance indicators (KPIs), and then engage them in promotional campaigns while maintaining full control over every stage of the process. The platform specializes in small and mid-tier influencers on Instagram and TikTok across Europe, offering integrated solutions for influencer discovery, data analysis, content creation, and campaign tracking—all through a single platform. Roundabout relies on data-driven selection, allowing users to find and save creators through more than 100 niche topics and verified Insights data to select the best creators suited for their campaigns, It also features new profiles every week, with the option to request a customized search session as needed. The platform exclusively showcases creators with verified Insights data, a safe engagement rate (ER%), and accounts free of fake followers. Roundabout offers a free trial of the service, along with options to request a customized influencer search. The platform has received positive reviews from customers, with users noting its ease of use, well-organized interface, and the ongoing support provided by the Roundabout team throughout the various stages of campaigns. One customer explained that he started using Roundabout in March 2023 and that the platform exceeded his expectations; he also found it easy to use even for smaller influencers, praising the accuracy, responsiveness, and support of Roundabout’s consultants throughout the entire process. Other clients also praised the level of professionalism, the quality of work, and the collaboration with the team, describing the service as professional and high-quality, with a clear ability to work with culturally-oriented organizations. Other reviews confirmed that Roundabout demonstrated great professionalism and expertise in managing influencer marketing campaigns, with attention to detail and the ability to collaborate closely with teams, which contributed to the organized planning and execution of the strategy, as well as the selection and coordination of content creators in line with campaign objectives. One client also noted that the platform provided them with peace of mind when working with micro-influencers across Europe, while others praised the excellent support from the initial phase through to project implementation, as well as the clarity and precision at every stage of the collaboration. Some users considered Roundabout an essential tool for streamlining and organizing all phases of influencer marketing campaigns—from selecting and contracting with the team to project execution and final reporting—describing it as a strategic and reliable partner. Clients also emphasized that the service helps save time in campaign management and that the consulting provided assists in selecting the right content creators to achieve campaign goals. In addition, the platform received praise for being user-friendly and well-organized, with effective and professional support; the service was also described as professional, helpful, and highly satisfying. A case study from the Poormanger campaign confirmed that Roundabout helped identify the right influencers within the desired niche who aligned with the promotional goals; the participating accounts performed well on social media, in addition to producing high-quality photos, videos, and stories, with the ability to customize the storytelling approach, which helped increase traffic and interest in social media channels and restaurants. Roundabout offers the ability to test content quality across various sectors such as F&B, Beauty & Apparel, and Health & Wellness, with content templates ranging from 24k to 575k to 22k.