Features
- Measures marketing campaign performance with analytics and reporting
- Creates campaigns faster with built-in AI and Agentforce campaign creation
- Manages unified customer data across marketing and sales teams
- Automates multi-channel marketing journeys
- Automates email with dynamic analytics
- Supports two-way SMS and WhatsApp conversations in advanced versions
- Integrates with Salesforce CRM and Slack
Pricing Details
The tool is based on various pricing plans that match the size of the organization and marketing needs. There is no permanent free plan, but organizations can try out some of the features via Salesforce Starter. Paid plans include Salesforce Starter at $25 per user per month, which offers customer and opportunity management, email marketing and analytics, built-in sales workflows, and Slack chat integration. Marketing Cloud Growth Edition at $1,500 per organization per month offers Agentforce campaign creation, multi-channel journeys, and the creation of forms and landing pages. Marketing Cloud Advanced Edition at $3,250 per organization per month offers advanced features including Agentforce campaign creation, testing funnels, two-way conversations via SMS and WhatsApp, and advanced customer relationship support.