Features
- Unifies customer profiles and analyzes behavior across channels
- Visual Journey Builder for multi-channel campaigns
- Real-time audience segmentation
- Engages via push, email, SMS, in-app, WhatsApp and web
- Personalizes content at scale with AI recommendations
- Optimizes send timing with AI
- Trigger-based journeys and fallback logic across channels
- Predictive analytics to reduce abandonment
- Performance analytics and campaign ROI
- Integrates with Salesforce, Shopify and Snowflake
- Mobile SDKs for iOS and Android
Pricing Details
MoEngage adopts an Enterprise SaaS model with customized pricing that varies depending on the size of the company and the features required. There is no public free plan, but users can request a demo to familiarize themselves with the platform before committing to a purchase. As for the paid plans, the Starter/Growth plan starts at around $1,250 per month on an annual payment and is suitable for growing teams, while the Enterprise plan is for large companies or with complex organizational needs, and its pricing depends on the number of active users, the number of channels used, the volume of data, and advanced AI features. To access the tool, a web-based Cloud SaaS platform is available, as well as SDKs for mobile apps (iOS and Android), APIs and native integrations with marketing and data management systems.