Features
- Collects and analyzes app and site data to build behavior-based segments
- Runs experiments and optimizes campaigns in real time
- Visual editor for building event- and trigger-driven journeys
- Supports push, email, WhatsApp, in-app, web messaging, SMS and RCS
- CleverAI for behavioral predictions and send-time optimization
- Contextual messages based on the customer's journey stage
- Automated multi-channel campaign management
- Mobile SDKs and API integrations
Pricing Details
CleverTap adopts a paid pricing model for businesses with multiple plans that vary depending on the size of users and features required. The platform offers a limited Free Trial to test the system before committing, but does not offer a permanent Premium plan. Paid plans include Essentials at around $75 per month for up to 5,000 active users, offering basic analytics and automation, while Advanced/Cutting Edge plans feature customized pricing based on the company's needs, with advanced automation and AI features, and are intended for medium and large companies. Pricing is based on the number of active users, channels used, data volume, and the level of automation and AI required. To access the tool, a web-based Cloud SaaS platform is available, with SDKs for mobile apps (iOS and Android), and API integrations with other data tools and marketing systems.