Leonardo.Ai

Leonardo.AI is a generative AI platform that enables the creation of content—including images, videos, designs, and animations—through a single subscription. It offers plans for individuals and teams, as well as APIs, with the option to pay annually for up to a 20% discount or pay monthly. The FREE plan starts at $0 per month, excluding taxes, and is suitable for users who want to explore AI art on an occasional basis; it includes 150 Fast Tokens per day, a Token Bank with a capacity of 150, the ability to make Creations public, Presets, Basic quality settings, and one Personal Collection. The Essential plan costs $12 per month, excluding taxes, and is designed for hobbyists and regular users. It provides 8,500 Fast Tokens per month, a Token Bank with a capacity of 25,500, the ability to create Private content, Presets, Enhanced quality settings, unlimited Personal Collections, 10 Personal AI models, the ability to run up to 2 Max Simultaneous Generations, and Top-up Tokens. The Premium plan costs $30 per month, excluding taxes, and is suitable for semi-professional users and active creators who need higher output. It provides 25,000 Fast Tokens per month, a Token Bank with a capacity of 75,000, exclusive content, Presets, Enhanced quality settings, unlimited personal collections, 20 Personal AI models, a Max Simultaneous Generations limit of 3, a Max Generations Queue limit of 10, and Top-up Tokens, in addition to unlimited image generation for select models at a relaxed pace. The Ultimate plan costs $60 per month, excluding taxes, and is designed for professional creators, small businesses, and content producers. It provides 60,000 Fast Tokens per month, a Token Bank with a capacity of 180,000, exclusive content, Presets, Enhanced quality settings, unlimited personal collections, 50 Personal AI models, a Max Simultaneous Generations of 6, a Max Generations Queue of 20, and Top-up Tokens, in addition to Unlimited Image Generation for select models at a relaxed pace and Unlimited Video Generation for select models at a relaxed pace. Team plans start with the Starter plan at $72 per month—or $24 per seat, excluding taxes—and include 75,000 Shared Tokens, 225,000 Bank Capacity, and 25,000 Fast Tokens Per Seat, reset on the Billing Date, along with Relaxed Image Generation for selected models (Unlimited), Relaxed Video Generation for selected models (Unlimited), Private Team Generations, the ability to train AI models using team tokens, unlimited Collections, unlimited Realtime Canvas actions, unlimited Realtime Generation actions, a maximum of 6 simultaneous generations running, a maximum of 20 generations in the queue at once, and Enhanced Quality. The Growth plan costs $144 per month, or $48 per seat, excluding taxes, and provides 180,000 Shared Tokens, 540,000 Bank Capacity, 60,000 Fast Tokens per seat (reset on the billing date), Unlimited Relaxed Image Generation for selected models, Unlimited Relaxed Video Generation for selected models, Private Team Generations, Train AI models using team tokens, Unlimited Collections, Unlimited Realtime Canvas actions, Unlimited Realtime Generation actions, a maximum of 6 simultaneous generations running, a maximum of 20 generations in the queue at once, and Enhanced Quality. Leonardo.AI also offers a custom plan: “Need a custom plan?” The sales team will help you set up a plan tailored to your workflow and business needs, including custom Fast Tokens Per Seat, Billing Date resets, and all features of the Starter and Growth plans, plus customization to meet your business requirements. The platform also offers a “Pay as you go” model, which is ideal for transitioning from initial trials to production and requires no commitments, as users pay only for what they use, with automatic top-ups to maintain production continuity, access to the latest models from day one, access to remove.bg background removal APIs, the ability to run up to 10 concurrent generations, and API credits that never expire. A Custom API plan is also available for higher usage volumes or long-term scaling, and includes everything offered by the “Pay as you go” plan, plus custom concurrent generation limits, model-based discounts, and dedicated support for production operations. The platform clarifies that “Unlimited relaxed generations” applies only to the generation of images and videos using specific models, which currently include Lucid Origin, Lucid Realism, Phoenix 1.0, Phoenix 0.9, Motion 1.0, Motion 2.0, Motion 2.0 Fast, Hailuo 2.3, Hailuo 2.3 Fast, and Wan 2.6. Synchronization and queues for unlimited generation may be throttled from time to time based on demand to ensure fair and stable access for other users. In a comparison of Generation Power, Features, and Workflow, the FREE, ESSENTIAL, PREMIUM, and ULTIMATE plans provide Fast Tokens at 150 per day, 8,500 per month, 25,000 per month, and 60,000 per month, respectively, while the Rollover Token Bank Capacity - 25,500, 75,000, and 180,000, respectively. Top-up Tokens are available only in the ESSENTIAL, PREMIUM, and ULTIMATE plans, with a Concurrent Generations Limit of - 2, 3, and 6, respectively, and a Generation Queue Limit of - 5, 10, and 20. Unlimited Relaxed Image Generation is available only in PREMIUM and ULTIMATE when using the supported models Lucid Origin, Lucid Realism, Phoenix 1.0, Phoenix 0.9, FLUX Dev, and FLUX Schnell, while Unlimited Relaxed Video Generation is available only on ULTIMATE using Motion 1.0, Motion 2.0, and Motion 2.0 Fast. The Relaxed Image Queue Limit is -, -, 5, and 5, and the Relaxed Video Queue Limit is -, -, -, and 20, while the Blueprints Concurrency Limit is 1, 2, 3, and 6, and the Blueprints Queue Limit is 5, 5, 10, and 20. Image Generation is included in all plans, with an unlimited relaxed limit on PREMIUM and ULTIMATE; Video Generation is included in all plans, with an unlimited relaxed limit on ULTIMATE; while Blueprints are available on a limited basis on FREE and in full on ESSENTIAL, PREMIUM, and ULTIMATE. Flow State is available on all plans, and Ultra Quality is available with a Limited quota on the FREE plan and fully on the ESSENTIAL, PREMIUM, and ULTIMATE plans; the Image Guidance Reference Limit is Limited on the FREE plan and 6 on the ESSENTIAL, PREMIUM, and ULTIMATE plans; The Video Guidance Reference Limit is available in a limited capacity on the FREE plan and in full on the other plans, as are Realtime Canvas and Realtime Generation. Presets, Platform Models, and Third-party Models are available on all plans, while Elements are available in a limited capacity on the FREE plan and in full on the ESSENTIAL, PREMIUM, and ULTIMATE plans. The Personal AI Model Training Limit is set to — on the FREE plan, 10 per month on the ESSENTIAL plan, 20 per month on the PREMIUM plan, and 50 per month on the ULTIMATE plan, while Private Generations are not available on the FREE plan but are available on paid plans, Collections are available on a limited basis in the FREE plan and are unlimited in the ESSENTIAL, PREMIUM, and ULTIMATE plans. Leonardo.AI clarifies that Unlimited relaxed generations apply only to image and video generation using specific models, including Lucid Origin, Lucid Realism, Phoenix 1.0, Phoenix 0.9, Motion 1.0, Motion 2.0, and Motion 2.0 Fast, with the ability to temporarily throttle synchronization and queues on demand to ensure fair access and stability. In the plan selection section, users can contact support or explore help resources for more details about the plan that best suits their creative needs. The platform explains that the models are not based on a single general model, but rather provide a range of general and finely tuned models, allowing users to choose the one best suited to the image type or use case, Users can also train or fine-tune their own models by uploading a small set of images—typically between 10 and 20—to train a unique model capable of reproducing a specific style, theme, or tone, It captures subtle details such as color schemes, composition, and aesthetic concepts to produce stylistically consistent images. These models can be used in the fields of art, design, gaming, and other creative domains. With regard to image ownership, paid subscribers retain full ownership, copyright, and other intellectual property rights to the images they create, while Leonardo.AI may use private images solely to provide its services, and Leonardo.AI and other users may use public images only to the extent permitted by a service feature, For users of the free plan, Leonardo.AI retains the rights to use, reproduce, modify, and distribute the images they create, while granting them a non-exclusive, royalty-free license to access and use their creations commercially, Other users may also access and use publicly available assets only to the extent permitted by a feature of the service. Tokens serve as the currency used within Leonardo.AI; they are deducted from the account balance when performing various actions, including image generation, video creation, and post-processing tasks such as background removal and upscaling. The number of tokens used depends on the computational intensity required; the higher the GPU load, the greater the cost in tokens. A single token is not tied to a specific image size or action; rather, the cost varies based on the task’s complexity and computational requirements. Free users receive a set number of tokens daily, which are reset each day, while paid subscribers receive a monthly token allowance that is renewed at the start of each billing month. Premium plans also offer a Token Rollover feature that allows users to retain unused tokens from the previous cycle and transfer them to the Rollover Bank, with limits varying by plan type, Users can view the Rollover Bank by hovering over the token counter on the app’s home screen. Paid users can purchase Token Top-up packs, which are tokens that never expire and are not subject to rollover limits, but can only be used while the subscription is active. When tokens in a paid plan run out, subscribers can purchase Token Top-up packs to continue creating content. Top-up Tokens do not expire and are used after Rollover Tokens and Fast Tokens; they also require an active subscription. Token Rollover allows you to retain unused tokens from the previous billing cycle when your balance is reset; these are transferred to the Rollover Bank up to a maximum limit that depends on your plan type. You can check your balance via the token counter on the app’s home screen. Subscribers to the Premium and Ultimate plans receive a large number of tokens in each billing cycle, and when this balance reaches zero, they do not lose the ability to create new content; but can instead use Relaxed Generation, which allows them to continue creating images and videos without incurring additional token costs—though with a lower priority than the main queue. Processing time varies depending on demand; submissions may take longer when the priority queue is busy, while processing is faster when demand is low. The number of concurrent generation requests is also limited to avoid long wait times, though users can still generate content without limits—albeit potentially at a slower speed—to ensure fair access and stability. All first-party image models support Relaxed Generation, while the third-party models GPT-Image-1 and Flux do not.1 Kontext, Ideogram, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Veo 3.1, Veo 3.1 Fast, Seedream 4.0, Seedream 4.5, and Nano Banana Pro, because these models run entirely on external servers via paid third-party APIs, and Leonardo does not haveAI has direct visibility into their capacity or the ability to control their usage rate; therefore, they cannot be throttled or placed on a waiting list during periods of low demand, and Flow State is not eligible for Relaxed Generation. After tokens run out, first-party models can be used in Relaxed mode without requiring additional tokens, though with a slightly longer wait time, while the third-party models GPT-Image-1 and Flux.1 Kontext, Ideogram, Nano Banana, Flux, Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Veo 3.1, and Veo 3.1 Fast, Seedream 4.0, Seedream 4.5, and Nano Banana Pro require the use of tokens or a top-up each time, and Flow State also requires tokens every time it is used. As for Unlimited Video Generation, Ultimate users receive a large allocation of tokens in each billing cycle to use for images, videos, and other advanced features; once these are depleted, they can switch to Relaxed Generation and continue creating content, including videos, without needing additional tokens—though with lower priority and slower processing. The first-party video models—Motion 1.0, Motion 2.0, and Motion 2.0 Fast—allow users to generate as much video as they want even after their balance reaches zero, while third-party video models may be subject to different restrictions in the future due to operating within different systems. Leonardo.AI will provide additional information regarding their availability and limitations when they are added to the platform. Video uses a larger number of symbols because it requires significantly more GPU power; video processing involves handling multiple frames per second, which requires more resources than generating a single image, Additionally, some video models are hosted by third parties, meaning that Leonardo.AI has no control over their infrastructure; these models often impose stricter usage limits and higher operating costs, This results in a higher number of tokens per use, whereas hosted models such as WAN, SVD, and others support “Unlimited Generations” in Relaxed Generation mode, allowing users to continue generating at a slower pace even after running out of tokens, Note that third-party video models do not allow unlimited video generation via Relaxed Generation. Generated images can be used in commercial projects, though usage rights vary depending on the subscription status; paid subscribers retain full ownership and intellectual property rights to the generated images and can use them in commercial projects, while Leonardo.Ai retains the rights to images created by free plan users, while granting them a non-exclusive, royalty-free license to use the generated content for commercial purposes. Users can upgrade or downgrade their plan later as needed; upgrades take effect immediately, while downgrades take effect at the end of the billing cycle. The prices shown in the table do not include taxes; Tax, where applicable, will be added when paying via Stripe. If Leonardo.AI does not currently charge GST or VAT in the user’s country or region, it may be added to future recurring invoices once the required local threshold is reached. Leonardo.AI also provides an API, and users can purchase additional tokens when they run out. Token Top-up Packs are available only to paying users; these tokens do not expire and are not subject to a specific cap. Users can purchase multiple packs, and Top-up Tokens are used after Rollover Tokens and Fast Tokens. The platform features Create tools, including the AI Image Generator, Creative Ideation, Background Remover, Train Your Own Model, AI Video Generator, Image Upscaler, Image Editor, and Video Editor, as well as the premium models Lucid Origin, Phoenix 1.0, and Veo 3. The “Industry” section includes tools such as Marketing Tools, Graphic Design, Print on Demand, Photography, Interior Design, and Architecture, with use cases including Art Generator, Banner Generator, Social Media Post Generator, AI Storyboard Generator, and AI Character Generator, while the “About” section includes “Pricing,” “Blog,” “Support,” “Contact,” “Careers,” the “Leonardo Creator Program,” the “Leonardo Imagination Fund,” and the “Education Hub”; “Business” includes the ability to “Collaborate via Teams” and “Integrate via API.” Leonardo.ai confirms that it is fully SOC 2 Type I and Type II certified, reflecting its commitment to the highest standards of security, availability, and data integrity, and ensuring that customer data is handled with enterprise-level protection and compliance, The platform is also available on the App Store and Google Play. 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