UserTesting

️ 🖼Name of the tool:
UserTesting Analytics

🔖 Tool Category:
UserTesting Human Insight Platform 's user experience and customer behavior data analysis platform designed to understand how users interact with digital products and websites and deliver actionable insights through intelligent analytics and advanced visualization.

️ ✏What does this tool offer?
UserTesting Analytics & Visualizations provides integrated analytics capabilities that combine visual and verbal digital behavior analysis with interaction data, collecting data from test sessions, verbal feedback, and click behavior and turning it into dashboards, interactive visualizations, and behavior maps that help teams understand what users did, why they did it, andprovide insights to improve digital experiences and make decisions more quickly.

⭐ What do you actually deliver based on user experience?
The platform gives teams the ability to analyze high-quality test data including interaction paths, click maps, keyword maps, sentiment analysis, and identifying friction points in the experience,and integrates these analytics with real user videos, helping to reduce manual analysis and provide a faster framework for understanding customer behavior in practical contexts.

🤖 Does it include automation?
Yes, the platform relies on AI automation to analyze data, generate smart summaries, automatically identify themes and trends, and provide visualizations such as Interactive Path Flows and SentimentPath that automatically identify common patterns and behaviors among participants without the need for lengthy manual analysis.

💰 Pricing Model:
UserTesting relies on customized subscription models and a non-public pricing system that is determined based on the organization's needs, number of users, and required features, and requires contacting the sales team for a customized quote that fits the size of projects and teams within the organization.

🆓 F ree plan details:
There is no officially published permanent free plan for UserTesting's analysis and visualization features, and the platform is typically offered as a paid service that can be tried via a demo or customized agreement with the sales team, and is not available as a free plan open to all.

💳 Details of paid plans:
Paid plans include Essentials, Advanced, and Ultimatelevels, where capabilities vary from basic analytics tools to advanced features such as AI Insight Summary, Interactive Path Flows, Sentiment Analysis, and Keyword Maps depending on the plan chosen, with detailed pricing determined after discussing the organization's needs with the sales team.

🧭 How to access the tool:
UserTesting Analytics & Visualizations can be accessed via a web browser after creating an account on the UserTesting Human Insight Platform and activating the appropriate subscription, then connecting tests and analyses conducted on websites or applications to collect and analyze data and display the results in customizable dashboards.

🔗 Link to the trial or official website:
https://www.usertesting.com/platform/analytics-visualizations